Company News

Germany’s BeYu Comes To US

Masstige cosmetics brand now at CVS.com and Giant Eagle stores this spring.

Author Image

By: Christine Esposito

Editor-in-Chief

German masstige cosmetics brand BeYu has come to the US marketplace, first to CVS.com and will move to Giant Eagle's Market District stores this spring.   “With a German heritage, BeYu brings European luxury to the American consumer at an affordable price,” said Christian Dean, CEO of BAM Brands USA. “Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging.”   The brand was founded in Germany in 1999. Hero products i...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters